All promotional activities that take place on the World Wide Web fall under the umbrella term known as digital marketing or online marketing. Search engines, social media, email, and other websites are just some of the digital channels used by businesses to communicate with their existing and potential clientele. This also applies to the sending and receiving of multimedia and text messages.
The two terms, inbound marketing and digital marketing, are often used interchangeably, but there are subtle differences between the two that an experienced inbound marketer will point out. I’ve learned a lot from discussions with business owners and marketers in the United States, the United Kingdom, Asia, Australia, and New Zealand about how these subtle distinctions are handled in their respective markets.
When defining digital marketing, how should a company do so?
You can’t afford to ignore digital marketing if you care about the success of your company or brand. These days, it seems like every company has a website, and those that don’t usually have some sort of online advertising plan in place. Consumers have become accustomed to and dependent on digital content and marketing as a means of becoming informed about products and services. Thanks to the flexibility of digital marketing, you can try out new strategies without breaking the bank.
By connecting with consumers where they already spend the majority of their time, online, digital marketing is defined as the use of a wide variety of digital strategies and mediums. Successful digital marketers are able to see how each individual digital marketing effort contributes to the achievement of the company’s overarching objectives. Marketers have both free and paid channels at their disposal, and can use either to bolster a larger campaign.
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If you’re a content marketer, you could, for instance, use an ebook to inspire a series of blog posts designed to attract potential customers. Email marketers can create a campaign to provide additional information about the company to those who download the ebook, and social media marketers can help promote the blogs through paid and organic posts on the company’s social media accounts. In a moment, we’ll delve deeper into the topic of these particular digital marketers.
